At Expo 2025 in Osaka, Japan, Azerbaijan showcased its tourism potential at the national pavilion.

Organized by the Azerbaijan Tourism Board, a networking event was held with the participation of 30 leading tourism industry representatives from Japan and various Asian countries. In addition, a media event brought together 30 journalists representing international markets. Both events featured presentations highlighting Azerbaijan’s wine heritage and enotourism potential.

In line with the pavilion’s “Seven Beauties” concept, the Azerbaijan Tourism Board developed an interactive program titled “Seven Routes of Azerbaijan.” The program offered visitors an opportunity to explore the country's main tourism products, as well as its nature, culture, and history.

It should be noted that the Azerbaijan national pavilion is part of the “Connecting Lives” zone at Expo 2025 and reflects the theme “Seven Bridges for Sustainability.”